Building a Sales Funnel for your Direct Primary Care Practice
Help People Find Your Practice and Select You as their Doctor
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Your Instructor
Dr. Paul Thomas is a board-certified family medicine physician practicing in Southwest Detroit. His practice is Plum Health DPC, a Direct Primary Care service that is the first of its kind in Detroit and Wayne County. His mission is to deliver affordable, accessible health care services in Detroit and beyond. He has been featured on WDIV-TV Channel 4, WXYZ Channel 7, Crain's Detroit Business and CBS Radio. He has been a speaker at TEDxDetroit. He is a graduate of Wayne State University School of Medicine and now a Clinical Assistant Professor. Finally, he is an author of the book Direct Primary Care: The Cure for Our Broken Healthcare System.
Course Curriculum
The Direct Primary Care Sales Funnel
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Sales Funnel Overview
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A Living, Breathing Sales Funnel in Action
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StartStep 1: Creating Content (13:00)
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StartStep 2: Writing a Blog Post to Support that Content (14:36)
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StartStep 3: Sharing that Content Across Social Media Channels (10:56)
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StartStep 3a: Boosting Your Posts on Social Media Sites Like Facebook (5:54)
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StartStep 4: Monitoring Your Effectiveness (9:27)
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StartStep 5: Deeper Dive on the Data
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StartBONUS LECTURE - Effectiveness of Boosting a Social Media Post (6:39)
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StartBONUS LECTURE - The Best Tools to Create Excellent Video Content
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StartBonus Lecture: Search Engine Optimization
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StartBonus Lecture: Why Word of Mouth Marketing is a False Friend
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.